AI Catalyst Partners Cookie Policy
Last updated: February 28, 2024
This Cookie Policy explains how AI Catalyst Partners Limited uses cookies and similar technologies to recognise you when you visit our website (www.aicatalystpartners.com). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are Cookies?
Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information. Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page.
There are first-party cookies which are set / provided by the website you are visiting, and third-party cookies which are set/provided by a source other than the website you are visiting. There are persistent cookies that remain on your device after you have closed your web browser, and session cookies that are automatically deleted when you close your web browser.
Cookies set by the website owner (AI Catalyst Partners) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer or device both when it visits the website in question and also when it visits certain other websites.
Cookies are often categorised to help you to understand the function they perform and purpose they serve.
What are Tracking Technologies?
Other tracking technologies include “web beacons” (also known as Internet tags, pixel tags and clear GIFs) and “embedded scripts”. A web beacon is a small graphical image which is embedded in a web page or email. An embedded script is a small piece of computer code that runs whilst you are interacting with a website.
Why do we use Cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.
For example, AI Catalyst Partners keeps track of the Website and pages you visit within www.aicatalystpartners.com, in order to determine what portion of the website is the most popular or most used. This data is used to deliver customised content within the AI Catalyst Partners website to site visitors whose behaviour indicates that they are interested in a particular subject area. Third parties serve cookies through our website for advertising, analytics and other purposes. This is described in more detail below.
What types of cookies do we use and how do we use them?
These cookies include:
- Necessary website cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
- Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
- Functional cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
- Targeting cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
For information on the specific cookies we use, please refer to the table below.
| Cookie name | Domain | Expires | Provider | Purpose | Category |
| __hs_cookie_cat_pref | aicatalystparters.com | 6 months | HubSpot | Data on privacy consented Categories | Necessary |
| __cfruid | aicatalystparters.com | End of browsing session | Cloudflare | CDN rate limiting traffic protection | Necessary |
| __cf_bm | aicatalystparters.com | 30 minutes | Cloudflare | CDN protection from bad bots | Necessary |
| __hstc | aicatalystparters.com | 6 months | HubSpot | Site visitor tracking | Performance |
| hubspotutk | aicatalystparters.com | 6 months | HubSpot | Site visitor tracking (identity) | Performance |
| __hssc | aicatalystparters.com | 30 minutes | HubSpot | Session tracking | Performance |
| __hsrc | aicatalystparters.com | End of browsing session | HubSpot | Session tracking | Performance |
How to manage Cookies
To enable (and consent to) all cookies including essential cookies, i.e., all those listed in the table above, you are required to click the ‘Accept recommended settings’ button on the “cookie consent banner” that launches when you visit our website. If you click ‘Decline’ then only essential cookies will be enabled.
Once you have accepted or declined the recommended settings you can subsequently review and amend your preferences via the ‘Cookie Preferences’ menu item in the footer of our website.
Alternatively, you can use your internet browser to block and/or delete any cookies set by (or via) aicatalystpartners.com.
What about other tracking technologies, like web beacons
Cookies are not the only way to recognise or track visitors to a website. We use software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of website visitors. In contrast to cookies, which are stored on a user's computer hard drive or device, clear gifs are embedded invisibly on web pages or in emails and are about the size of the full stop at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information
What about Do Not Track technologies?
At this point, there are no agreed standards for “Do Not Track” requests at this moment in time, and for this reason it is unlikely to deliver what is expected by those who use it and it can therefore be misleading. For the reasons above our website does not currently respond to “Do Not Track” signals / requests from your internet browser. For more information on “Do Not Track,” please click here. (https://allaboutdnt.com/)
Personal data
Whilst much of the data collected and processed by cookies and tracking technologies is aggregated and therefore anonymous, they can and do collect and process Personal Data (by automated means). All Personal Data is collected and processed in accordance with our Privacy Notice.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any material changes to this Cookie Policy prior to the changes becoming effective by posting the changes on this page and providing a more prominent notice with on-site or email notifications. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at hello@aicatalystpartners.com.